Background
Tom covers the demand-generation and compliance side of running an HVAC shop. That means seasonal tune-up campaigns, rebate and tax-credit funnels, and the messaging rules that keep SMS and AI outreach on the right side of the regulators. With a background in heating-season marketing for furnace contractors, he translates dense topics like TCPA and 10DLC into checklists owners can actually act on.
FILED · BY TBArticles by Tom Becker15 TOTAL
Marketing · August 27, 2026
Why Slow Websites Cost Tampa HVAC Contractors Booked Calls (2026 Speed Data)
A slow website quietly bleeds booked calls in Tampa's mobile-first AC market. Here is the 2026 page-speed and Core Web Vitals data, and what fast is worth.
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Marketing · August 15, 2026
How Atlanta HVAC Contractors Turn Short-Form Video Into Booked Jobs: A 2026 Reels Playbook
Homeowners find Atlanta AC and furnace pros on Reels, TikTok and Shorts. Here is the 2026 playbook to turn short-form video into booked service calls.
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Marketing · August 6, 2026
Why San Diego HVAC Contractors Need Facebook & Instagram DM Automation in 2026
Homeowners message San Diego HVAC shops on Facebook and Instagram, then book with whoever answers first. Here is the 2026 data on DM and comment automation.
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Compliance · July 23, 2026
Is Your HVAC AI Receptionist TCPA-Compliant? The 2026 Rules for AI Voice & SMS
The 2026 compliance rules for HVAC AI receptionists and AI texts: what the FCC artificial-voice ruling means, when you need consent, and bot disclosure.
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Industry Trends · July 21, 2026
How Much Should HVAC Contractors Spend on Marketing in 2026? (Budget Benchmarks by Revenue)
A 2026 HVAC marketing budget guide: how much of revenue to spend, where to put it by channel, what leads cost, and the one number that beats budget size.
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Marketing · July 16, 2026
HVAC Text Message Marketing: The 2026 Playbook to Book More Jobs by Text
An HVAC text message playbook for 2026: the six texts every shop should send, why homeowners open SMS, and how to stay TCPA-compliant on autopilot.
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Marketing · July 9, 2026
HVAC Email Marketing: The 2026 Playbook to Turn Past Customers Into Repeat Jobs
An HVAC email marketing playbook for 2026: the five campaigns every shop should run, segmentation, and deliverability under the Gmail and Yahoo rules.
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Marketing · July 7, 2026
HVAC Social Media Marketing: The 2026 Playbook to Turn Followers Into Booked Jobs
An HVAC social media playbook for 2026: the right platforms, the content that books jobs, short-form video, and the DM speed-to-lead that wins tickets.
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Industry Trends · June 30, 2026
How HVAC Contractors Get Found in AI Search (ChatGPT, AI Overviews & Perplexity) in 2026
A 2026 playbook for HVAC AI search visibility: how to get your shop cited in Google AI Overviews, ChatGPT and Perplexity when homeowners ask who to call.
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Marketing · June 25, 2026
HVAC Local SEO: How to Rank in the Google Map Pack in 2026
An HVAC local SEO playbook for 2026 — rank in the Google Map Pack with a tuned Business Profile, a review engine, clean citations, and on-page that books jobs.
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Marketing · June 18, 2026
Facebook Ads for HVAC Contractors: The 2026 Summer Lead-Gen Playbook
Facebook ads playbook for HVAC contractors: 2026 cost benchmarks, the 4 campaigns that book jobs, and the speed-to-lead math that decides your ROAS.
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Sales · May 6, 2026
IRA 25C Rebates: Turning Tax Credits Into Closed Tickets
The Inflation Reduction Act handed HVAC contractors a 10-year sales lever. Here is how to capture rebate-curious homeowners and route them to a quote.
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Compliance · March 26, 2026
10DLC + TCPA for HVAC Contractors: A Plain-English Guide
If you're texting homeowners from a regular phone number in 2026, you're risking $500-$1,500 per message in fines. Here's what to do instead.
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Marketing · March 12, 2026
Why Your Spring Tune-Up Campaign Underperforms (And How to Fix It)
If you're running spring tune-up specials and converting under 5% of your past customers, the problem is timing and segmentation — not the offer.
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Sales · February 12, 2026
How to Sell Maintenance Plans Without Sounding Pushy
A maintenance plan should sell itself if the homeowner already trusts your tech. Here's the language, timing, and follow-up that actually converts.
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