Industry Trends

• July 21, 2026

  How Much Should HVAC Contractors Spend on Marketing in 2026? (Budget Benchmarks by Revenue)

  A 2026 HVAC marketing budget guide — how much of revenue to spend (7–10%+), where to put it by channel, what leads actually cost, and the one number that beats budget size.

• June 30, 2026

  How HVAC Contractors Get Found in AI Search (ChatGPT, AI Overviews & Perplexity) in 2026

  A 2026 playbook for HVAC AI search visibility — how to get your shop cited in Google AI Overviews, ChatGPT, and Perplexity when homeowners ask an AI who to call.

• June 20, 2026

  HVAC Cost Per Lead in 2026: Benchmarks by Channel

  Real HVAC cost-per-lead benchmarks for 2026 — Google Ads, Local Services Ads, and Facebook by channel, plus why cost per lead is the wrong number to chase.